AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Consumer Finance Apps on Android in Australia
A Sensor Tower data review reveals the Q4 2020 performance trends for the top five consumer finance applications on the Android platform in Australia. Key metrics show varying patterns in downloads and weekly active users.
In the last quarter of 2020, the Australian Android market saw significant activity among consumer finance applications. Sensor Tower's comprehensive data offers insights into the performance of these apps, highlighting their downloads and active user trends.
Google Wallet experienced a steady increase in downloads, starting at roughly 10K in late September and peaking at nearly 15K by mid-December. The app's weekly active users fluctuated, with a high of 163K in mid-November before settling at 155K at the year's end.
CommBank, from the Commonwealth Bank of Australia, also saw a rise in downloads in Q4, from around 8K to over 9K. The app's active users showed a slight decline from 1.62M to 1.59M over the same period.
ANZ Australia downloads peaked at 6K in late October, then gradually decreased to 4K by the end of December. Weekly active users initially rose to 496K in late November but dropped slightly to 471K by the close of the quarter.
Westpac's app maintained a fairly steady download rate, hovering around 4.5K to 5K throughout the quarter. Active users for Westpac saw a minor decline from 425K to 412K.
Lastly, NAB Mobile Banking showed a downward trend in downloads, starting at close to 5K and dipping to just over 3.5K. Active users saw a gradual decrease from 588K to roughly 557K.
For a more detailed analysis and additional insights on the consumer finance app market, Sensor Tower provides an extensive array of data and analytics tools.